SEO – Importance Of Links To Your Site

25 08 2009

Getting your website linked by others is one of the most effective ways to market your site.  Doing so properly takes a bit of work, but it makes your site much more likely to be found by your target audience.

Keywords that link to your site are very important.  This is the reason websites that ask for a link usually ask you to put some specific text in the link text.  The keywords tell a search engine what your site is about.

Link text serves nearly the same purpose as your web page’s TITLE.  Except in this case, the text is contained in someone else’s website.  It’s the same reason why many bloggers make up interesting blog post titles with good keywords in them.  These keywords tell the audience and the search engines the content contained in the page.

In fact links are so important, a page can rank in the first position in major search engines, even if the page doesn’t have the keywords that have been searched for.  As long as the links pointing to the page have the keywords and there are enough links pointing to the page, it will get ranked at or near the top of search results.

Here’s an example.  If you were looking for ways to speed up your computer and you saw a link that had the text “click here” versus a link that says “Speed up your PC 50%”, which would you more likely click on?  Most people looking for a solution would click on the more descriptive link.  A search engine will does something similar in its ranking.  It will rank the page with the better descriptive link TITLE higer.

Importance Of Your Website TITLE Tags

23 08 2009

Your web site’s TITLE tags is one of the most important things to do right, and I’ll tell you why.

You don’t need to be familiar with HTML to understand what the TITLE tag is used for in a web page.  It contains the text that gets displayed in your browser’s title bar.

Something you may not know is how important the TITLE tags are to a search engine.  Search engines may consider that the TITLE tag indicates the subject matter of your web page, and it will rate the contents according to the TITLE.  So the more accurate and relevant your TITLE tag, the better search results you will get.

Most search engines use the site’s TITLE tag as the link and main title of the site’s listing on the search results page.

Here are some problems your TITLE tag may have:

  • Lack of a TITLE tag.  Not having a title tag is like a book without the cover.  You don’t know what the web page is about, neither will the search engine.
  • TITLE tag is not at the top of your web page.  If you don’t see the title tags near the top of your web page then it’s in the wrong place.  It should be located right after the HEAD tag.  Having the TITLE tag lower in your page, or near the bottom of your page is too much work for a search engine to do.  The search engine may just skip the page.  So it’s  bad for your site.
  • Two sets of TITLE tags.  Rarely seen, but if for some reason you end up with two sets of TITLE tags, due to sloppy editing by a designer or webmaster, only your first set of TITLE tags may get read.  The best solution is to remove the extra one and leave the HTML code clean.
  • Poor choice of TITLE tag keywords.  Choosing the wrong key words in your TITLE tag is like picking up a book with the wrong cover.  It’s confusing to the audience, both your customers and the search engines.

Remember, the TITLE tag should be right below the HEAD tag and should contain accurate keywords that define what the page is about.  You should have around 40 to 60 characters between the TITLE tags.  Anything less is wasting valuable space.  Repeating a keyword will make it more search engine friendly, just don’t overdo the repeats or it will get skipped altogether.

Basic SEO Tools

20 08 2009

If you are just beginning to do SEO (Search Engine Optimization), you need several tools and skills to optimize and rank your Web site.

The very basic items needed are:

  • Basic Internet knowledge
  • A computer connected to the internet
  • A website
  • Good working knowledge of HTML, or someone who can help you and has a good working knowledge of HTML
  • And last of all, believe it or not – Toolbars.

The last item, Toolbars, I usually try to avoid on my pcs.  They add clutter to your browser and don’t do much for general browsing.  However, for SEO purposes, they can be very helpful and make your job much easier.  This is especially true for Google Toolbar – for obvious reasons (Google is dominant).

You have all the above?  Then you are ready to start your road to improving SEO on your website!